CROSSCURRENTS LLC Owner and Principal,
Having over a decade of hands-on campaign, public relations and public policy experience, Lee Neves brings a wealth of knowledge and know-how to CrossCurrentsLLC. A graduate of the University of the Pacific and with a law degree from the University of the Pacific’s McGeorge School of Law, Lee got his start in the political world in the office of Assembly member Keith Olberg of San Bernardino County.
2014 Was a banner year for Lee and CrossCurrentsLLC. CrossCurrentsLLC had the distinction of guiding 4 county-wide election victories in Merced County (Sheriff), San Joaquin County (District Attorney and Superintendent of Schools) and Alameda County (Auditor-Controller), as well as election victories for Supervisors in Stanislaus and Orange Counties, as well as City Council Victories in the cities of Stockton and Atwater. Most noteable for CrossCurrentsLLC in 2014 was one of it’s few losses, the Johnny Tacherra race in California’s 16th Congressional District. There, CrossCurrents was able to take an underfunded challenger, develope a campaign plan that was laser like in it’s precision and execution, and end up over 700 votes ahead on election night of an incumbent with a 10-3 cash advantage and a history of 30 years of public office. It was a race that captivated the election with profiles in the National Review and the Wall Street Journal.
2016 saw CrossCurrentsLLC expand it’s reach and portfolio with ballot measure victories in Merced, Stanislaus and Calaveras Counties, along with ballot measure wins in the City of Stockton and the Lodi Unified School District. Added to that were both victories for Merced County Supervisor as well as seeing CrossCurrentsLLC guide long time client the Stockton Police Officers Association to national prominence as they took the lead role in seeking the resignation of the then Mayor of Stockton.
Lee’s campaign experiences have seen him take key roles in campaigns in throughout California and in areas as diverse as Pennsylvania and Utah. Among Lee’s key campaign appointments, he served as Political Director for the State Senator Richard Monteith’s campaign for Congress and as Executive Director of the Merced County Republican Party. Lee has worked many years in the Central Valley’s trenches, building an impressive list of winning campaigns and initiatives. From Mayors to County Supervisors to Councils, Lee knows the unique structures, issues and messaging needed to win local campaigns.
Lee has also run successful grassroots public advocacy campaigns, including full design and management of a program that registered over 25,000 new Republican voters in California target districts in one cycle and successful management of the “Stop the Power Grab” campaign in San Joaquin County, a campaign which prevented excessive governmental use of eminent domain to take away private property rights was a tremendous success. He has also worked with national issue advocacy groups to ensure support in selected Congressional Districts both for passage of the 2017 Congressional Tax Cuts and support for a Bi-Partisan solution to Net Neutrality.
Lee has also served as Community Relations Manager for Fortune 500 Company Barnes & Noble Inc., working with school districts and the private sector to increase literacy rates and awareness in the Northern San Joaquin Valley, culminating in his direction of the annual Stockton Rotary Read-In, which broke records for volunteer and classroom participation. Lee’s collaboration with the University of the Pacific Athletic Department on their Summer Reading Program earned recognition from the NCAA. Lee also served as the Director of Marketing and Public Relations for the California Cougars Professional Indoor Soccer Team, where his grassroots initiatives saw attendance triple in size from opening day to the end of the season.
A native of California’s Central Valley, Lee resides in the city of Stockton, California. Lee is fluent in Portuguese and enjoys college football and basketball, the world’s beautiful game: soccer, and is currently waiting for the day the U.S. National Soccer Team can lay claim to the World Cup.